Wickes stores are designed to appeal to serious DIY customers, who carry out more complex projects, and tradesmen, who undertake general repairs, maintenance and improvement projects for households. These customers are more demanding in terms of service, quality and price. The Directors believe that Wickes meets these expectations by offering a targeted range of primarily own brand, competitively priced home improvement products, with particular emphasis on building products, such as timber, bricks and cement.In addition, Wickes stores offer a range of kitchens, conservatories, bathrooms and bedrooms, which are sold through in-store showrooms. The Group's key objectives for its Wickes business are to achieve broader coverage in its target market and for Wickes to be established as the destination store for home improvement.

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