Creative is the worldwide leader in digital entertainment products for the personal computer (PC) and the Internet. Creative was founded in Singapore in 1981 with the vision that multimedia would revolutionize the way people interact with their PCs.Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. The European network consists of numerous Local Sales Offices (LSOs) strategically located throughout Europe, and its headquarters at the European Operations and Technical Center (EOTC) in Dublin, Ireland. While the LSOs provide localized sales and marketing support, the EOTC acts as the central hub to Creative's fast growing European business, providing efficient and customized product supply to the European market. It also provides strategic customer support to Creative's sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Russia, Spain, Sweden and the UK.